10 Research Tools to Help Improve Performance of your Website

  Steve Jobs had once said, “Get closer than ever to your customers. So close that you tell them what they need before they realize it themselves.” An intelligent way of getting close to customers in this digital world is through the web. Every business has a website to represent its products and services, but…

Why professional company does not like to use template to create website?

These days, you might be coming across several articles bringing your attention towards the topic that web design is dead. Is it really? Actually, not! A custom web design may be losing its traction in the industry to some extent, but this doesn’t mean there is nothing one can do to restore its importance.  According…

19 Things We Can Learn From Numerous Heatmap Tests

Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. Heatmaps are roughly divided between mousetracking heatmaps and eyetracking heatmaps. The big majority of companies use mousetracking heatmaps because of it’s price effectiveness. Let’s look into key findings from…

Why We Need Storytellers at the Heart of Product Development?

While developing a website, businesses often focus on execution and ignore the most important part of that process – defining the product opportunity and unique value proposition. A misaligned strategy and unclear goals lead to overspent budgets, missed deadlines, frustrated teams and confused users who are unable to identify the objective of your product and…

How to Create Effective Call To Action For Your Website

When someone visits your website, what do you expect him to do? – Download your Ebook – share his Email address – watch your webinar or buy your product? Well, it’s obvious that when you invest in your business website, you expect some returns from it and that could only be possible when your visitor…

5 Tips To Get Real Product Review And Customer Testimonials

A new form of digital marketing named “Social Proof” is quite in trend nowadays, which points towards an increased focus on real customer testimonials and reviews. It has been found that people trust more on the opinions of others when it comes to buying decision, and therefore, websites, especially e-commerce websites nowadays are giving it…

How to Ensure Safety of your Online Payment Method?

Cyber threats and cyber frauds are becoming very common these days. As businesses and people are now moving online to sell and buy the products respectively in Singapore, it has opened doors to cyber criminals as well who leave no possibility to peep into the sensitive information of individuals. Well, if you have your own…

The Art of Creating a Compelling Email Newsletter that Converts

Are your email newsletters driving sales for your company? Do you get a positive response from your email receivers every time? Well, if your answer is no, you’re not alone. Although, the concept of email marketing is not new, marketers still struggle to make their digital marketing campaign successful. Most of the times, people just…

4 Reasons Why Your Website Should Be Responsive

It’s no secret that mobile phones are becoming an important of our life. According to the latest stats, 94% of smartphone users in the USA search for local information on their phones. Another source reveals that 61% of people have a positive viewpoint towards brands that offer better mobile experience. So if you are a…

Google Rankbrain: What Is It And Why Does It Matter?

The Search Engine Giant, Google keeps on improvising new search algorithms and ways to generate more credible results for users. Last year, the company made another fascinating move by announcing RankBrain, a machine learning technology that has the ability to learn on its own. Marketers were already dealing with too many SEO foes including hummingbird…

What are the most important principles of web design?

The most important principle of designing effective website is its usability. Focus on your potential users who likely will use your website. Because whatever website that you’re designing, be it company profile, e-commerce or another social media maybe, it will finally deliver to the users. Don’t get trapped to the this popular image: Before digging…

The Art of Creating a Compelling Email Newsletter that Converts

Are your email newsletters driving sales for your company? Do you get a positive response from your email receivers every time? Well, if your answer is no, you’re not alone. Although, the concept of email marketing is not new, marketers still struggle to make their digital marketing campaign successful. Most of the times, people just…