Google Rankbrain: What Is It And Why Does It Matter?

The Search Engine Giant, Google keeps on improvising new search algorithms and ways to generate more credible results for users. Last year, the company made another fascinating move by announcing RankBrain, a machine learning technology that has the ability to learn on its own. Marketers were already dealing with too many SEO foes including hummingbird and penguin, and with this move, the online marketing scenario will apparently become even tougher.

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So what is it and why does it matter? Let’s delve deep into this topic and learn how RankBrain is going to affect search results and the SEO industry.

What is RankBrain?

RankBrain is Google’s search-algorithm update that uses artificial intelligence system to deliver relevant search results. Since Google has incorporated machine learning technology in this update, RankBrain possesses skills and intelligence that are unique to a human. The system is as smart as a human brain and has the ability to adapt itself according to the changing conditions. It can acquire knowledge from the past experience, learn more about how and why people search, and intelligently apply those conclusions to different scenarios it comes across in the future. This means that the system has the ability to update its knowledge over time and need not to be pre programmed again and again. It doesn’t need occasional maintenance or require any human assistance for upgradation.

Is RankBrain Another Google’s Algorithm?

RankBrain itself is not a new algorithm update. It is the third important signal (there are hundreds of signals such as Panda, Penguin and Pigeon) of Hummingbird, Google’s latest search algorithm update and aims to produce more relevant and meaningful results. It is basically a standalone system that has been designed to work in conjuction with Hummingbird.

RankBrain interprets keywords entered by the users and sort through billions of website pages to find that particular page that matches those keywords and the query. If RankBrain comes across a word or phrase it isn’t familiar with, the system makes a guess and relates those query with other words or phrases that might have a similar meaning. Based on that, the system then filters the result accordingly.

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What RankBrain has to do with SEO?

RankBrain emphasizes more on the quality content and its relevancy. The reason being RankBrain will now learn and change itself constantly. This means your SEO campaign has to be more flexible and adaptable to changes in the rankings space. You can use content as a great advantage for your brand. Next, you need to improve your Microdata as well. It helps Googlebots crawl your web pages easily and quickly by helping them understand what your content is all about.

RankBrain in 2016

You might not have noticed, but RankBrain has already been rolled out to several countries. So, if you haven’t noticed any major changes in your site ranking, this means you are already following good SEO practices. If you’ll keep going this way, you need not to worry at all.

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